Our Company Profile

JouéClub is the leading toy and baby products retailer with more than 350 stores across France and Europe. 

JouéClub  was franchised in Lebanon by Magic Tree SAL and it is the favorite destination for kids and grown-ups offering impressive assortment of toys, games, sporting goods, electronics, and baby products.

Magic Tree SAL "JouéClub" celebrates more than 10 years in Lebanon and offers unmatched services ,rewarding loyalty, and distinctive experience in its stores and online platforms (JouéClubLiban on Android and IOS) and https://joueclubliban.com/.

Magic Tree SAL "JouéClub" has the largest store network in Lebanon and is present in:

•  Verdun
•  Achrafieh
•  Beirut Souks
•  CityCentre
•  Dbayeh
•  Faqra (Seasonal)

Magic Tree SAL is incorporated at the Commercial Register in Beirut, Lebanon under no. 1010062, its VAT number is 2016482-601.
To contact us: https://joueclubliban.com/contact

Our Mission

To keep on nurturing our core know-how for the benefit of all JouéClub stakeholders (Employees, Partners, and Customers) by delivering on our promises.

Our Vision

To remain the leading toy retailer for kids & their parents offering them a full-fledge differentiated shopping experience by exceeding their expectations & making all their wishes come true.

Our Brand Personality

Friendly | Genuine | Young at heart | Sincere | Innovative | Daring

Brand Perception

Kids best friends | Parent’s must-have partner | Magic Tree SAL "JouéClub"  is my friend, my fun & entertaining destination no matter my age.