Our Company Profile
Magic Tree SAL "JouéClub"  is the leading toy and baby products retailer with more than 350 stores across France and Europe. 

JouéClub  was franchised in Lebanon by Magic Tree SAL and it is the favorite destination for kids and grown-ups offering impressive assortment of toys, games, sporting goods, electronics, and baby products.

Magic Tree SAL "JouéClub" celebrates more than 10 years in Lebanon and offers unmatched services ,rewarding loyalty, and distinctive experience in its stores and online platforms (JouéClubLiban on Android and IOS) and https://joueclubliban.com/.

Magic Tree SAL "JouéClub" has the largest store network in Lebanon and is present in:

•  Verdun
•  Achrafieh
•  Beirut Souks
•  CityCentre
•  Dbayeh

Furthermore, we have  point of sales in Origami, The Little Gym Hazmieh & The Little Gym Ghazir.
Magic Tree SAL is incorporated at the Commercial Register in Beirut, Lebanon under no. 1010062, its VAT number is 2016482-601.
Our Mission
To keep on nurturing our core know-how for the benefit of all JouéClub stakeholders (Employees, Partners, and Customers) by delivering on our promises.
Our Vision
To remain the leading toy retailer for kids & their parents offering them a full-fledge differentiated shopping experience by exceeding their expectations & making all their wishes come true.
Our Brand Personality
Friendly | Genuine | Young at heart | Sincere | Innovative | Daring
Brand Perception
Kids best friends | Parent’s must-have partner | Magic Tree SAL "JouéClub"  is my friend, my fun & entertaining destination no matter my age.
Contact Us
Verdun - Beirut | UNESCO Center Bldg, 1st Floor
+ 961 1 799 944
[email protected]
Customer Service
+961 (71) 499 300
Customer Service
[email protected]
Send Us a Message
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